Why Choose Us?

In 2011, BenefitsDirect was the first Canadian benefits broker to operate on a transparent and flexible user-pay basis. A subsidiary of Selectpath, Canada’s largest independent benefits consultancy, BenefitsDirect gives you the best access to the services you need from industry-leading experts. We have back-office processes and systems designed to optimize client-facing results while harnessing the latest technology tools to maximize relationship building. Additionally, we are members of both The Benefits Alliance Group and United Benefit Advisors, North America’s largest national networks of independent group insurance brokers. We unbundle the traditional employee benefits approach so you have the flexibility of using the benefits services you actually need — rather than paying extra for the ones you don’t.

Impact of Commission on Group Insurance Price

In Canada, all group plans are required to have a listed agent that serves as an intermediary between the provider and the client. Their role is to assist the client with plan design and management. Agents are paid annual commission and the cost can be as much as the overall provider charge. These commissions are then added to plan costs and form a portion of the rate that is charged and used for premiums and funding calculation. Often, traditional benefits advisors do not fully disclose commissions paid.

BenefitsDirect is a revolutionary employee benefits management service for Canadian employers and human resource managers. In contrast to other firms, BenefitsDirect allows you to manage your company’s core group benefits programs at an ultra-low cost and transparent basis. You get access to the group benefits marketplace at preferred pricing delivered via the collective purchasing power of Canada’s largest independent benefits consultancy.

How We Do This

BenefitsDirect unlocks the high-embedded costs that are in every Canadian employee benefits plan. How do we do this? We not only extend basic benefits plan brokerage and management and reduce commission costs to 4% — half of the competitive market charge — but we also give you the ability to access our exclusive buying groups.

Working with BenefitsDirect also means you gain access to dramatically reduced pricing via the Beneflex family of collective purchasing plans along with a menu of a-la-carte service packages including industry-leading benefits specialists, plan benchmarking, plan auditing and engagement and service support.

Your company receives access to this — all without sacrificing your plan integrity.

  • Checkmark icon Access to exclusive preferred buying groups
  • Checkmark icon Exclusive access to Preferred Provider Networks
  • Checkmark icon Access to an arsenal of professional-grade resources
  • Checkmark icon Experienced and qualified benefit experts

Our Mission & Values

We are driven to deliver value to our members through the continual innovation of markets, products, and services that provide transparency and continually optimize the overall ROI of the benefits offerings for each unique member. Through our evolving framework of markets, services, and resources, our members will eliminate wasteful embedded costs, paying only for the product and management assistance that they require to meet their unique corporate objectives.

Get Started

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Let’s talk about how to get the best value out of your employee benefits program!